Simrat is a communications professional with more than 16 years of work experience across industries. She has been instrumental in conceptualising and implementing new initiatives, developing new platforms and diversifying communications portfolio to support business priorities. She has contributed immensely towards creating influencer outreach programmes, integrating digital media with communications, PR and environmental initiatives. She believes hard work, persistence and positive outlook are key ingredients to achieve your goal. She is highly passionate, enjoys creativity and endeavors to meaningfully contribute to the society through social work.