Saloni Malhotra is co-dounder of Safecity, a citizen’s initiative and platform to share information on sexual abuse in India. She is also the CEO of ProCraft, a new start-up that promotes artisans from 22 states in India to support over 100 different crafts. Prior to Safecity, she founded and ran DesiCrew, a for-profit organization focused on creating knowledgebased livelihood opportunities in small towns and rural areas. She stepped down as a the CEO in March 2012, but continues to participate on the board. An engineer from Pune University, she began her career with WebChutney, the number one interactive media agency in India. She is also pursuing a Masters in Social Innovation in the Digital Context.