Joanna Kane-Potaka is an Australian national and has a Master of Science degree in Global Marketing. Prior to joining ICRISAT, she was Director, Communications and Marketing Information and Knowledge Group, International Water Management Institutet. She was also Head, Information Management and Marketing, Bioversity International and Information and Communications Leader, WorldFish Center. She began her career as an agricultural economist with the Australian Bureau of Agricultural and Resource Economics (BAE at the time) and later moved into market research in the agribusiness area of the Queensland Department of Primary Industries. She has 25 years of professional experience and has lived and worked in India, Sri Lanka, Italy, Malaysia, the Philippines and Australia. She is a certified practicing marketer in Australia, an Associate of the Chartered Institute of Marketing in the UK and a fellow of the Australian Marketing Institute.