Deepa Menon is the founder head of PVR Nest, a CSR initiative of PVR Ltd., India’s largest film exhibition company. Currently, she manages the Corporate Social Responsibility program of PVR to obtain the socio – economic sustainability in the society through the cinema exhibition platform. Core areas of PVR Nest are to promote education, healthcare, nutrition and rehabilitation of children at risks in the urban areas especially around PVR Cinemas and foster the largest film-based education program (Cine-Art), where they partner with local communities, corporate, government bodies, NGOs and INGOs to build programs to mitigate the issues and challenges our communities face.