Asitava Sen is the Chief Executive Officer of CropLife India. Prior to CropLife India, Asitava had worked in leadership and senior advisory positions for various international and multinational organizations such as The World Bank Group, The World Economic Forum, FAO, Rabobank, PwC etc. CropLife India is an industry association of 15 R & D driven member crop science companies, jointly representing approximately 70% of the crop protection market and responsible for 95% of the molecules introduced in the country so far.